I took a gamble on this one by creating almost illegible type. Anyone who doesn't already know the name of the band isn’t going to be able to read it, much like the psychedelic posters of the 10960’s. Generally speaking the shorter the band’s name the more fun you can have with the type. The human eye is very good at discerning letterforms even when they’re made out of barely readable shapes, however with long words you run the risk of overwhelming the reader and having them give up. This design started out as the type treatment of a much larger design but eventually I realized I liked the type better than anything else I had created. I dropped the rest of the design and went with the simplicity of type as image.
Created for their concert at Stylus in Leeds UK on
January 20, 2012
Artist proof edition of 4